UnAPOLOGETIC COLOUR + CRAFT SINCE 2005
welcome fellow maker.
Hi, I’m Felicia from SweetGeorgia
Thank you for joining us in this world of unapologetic colour, craft, and creativity!
I’m the creator and creative director of SweetGeorgia Yarns and the School of SweetGeorgia. With a background in graphic design, web development, online education, and pharmaceutical sciences, I’m designing a creative life by blending together crafts, colour, content, and education.
Since 2004, I’ve been writing about knitting, spinning, weaving, dyeing, and the fibre arts. I started SweetGeorgia Yarns, our hand-dyed yarn company, in 2005 at my dining room table with a few skeins of hand-dyed yarn on Etsy. And in 2017, I published my first book “Dyeing to Spin & Knit” and founded the School of SweetGeorgia — our online learning community for multicraftual makers everywhere.
I live near Vancouver, British Columbia with my husband Dan and our two kids, Russell and Nina. Our favourite days are spent as a family outside, on the mountain, by the ocean, or at home with a good movie and a ton of popcorn.
Learning and making things is a fundamental part of who I am and so my perfect days include a good coffee and quiet moments in my attic with my weaving looms, knitting machines, and yarn.
Find me elsewhere:
It’s about unapologetic colour & craft
We’re a hand-dyed yarn company, an online fibre arts school, a working design studio, and this website of project ideas and inspiration.
At SweetGeorgia Yarns, we create exquisite, artisan hand-dyed yarn and fibres for knitters, crocheters, spinners, and weavers that feature a stunningly saturated palette of colourways. Our colours evolve over time and evoke our unique, individual stories.
The School of SweetGeorgia is our modern learning community where we are creating the most accessible and effective online space for learning to knit, crochet, spin, weave, dye, and so much more. Join us to create your own journey through the fibre arts.
The SweetGeorgia website is where we share the ideas, techniques, and projects around crafts, fibre arts, and textiles that inspire us. I’m personally driven by colour, design, and the infinite possibilities of creating your own textiles. Whether you knit, crochet, spin, dye, weave, or crank on a knitting machine, I want you to feel welcome and at home here.
If you make something with our yarns or fibres, I would absolutely love to see it! Tag @sweetgeorgia on instagram to share it with us! We love to share your projects with the community in our stories.
Why SweetGeorgia
A place that connects…
Our studio is located in the Pacific Northwest, surrounded by mountains, ocean, and sky. We are enveloped by the Georgia Strait, a body of water extending from the Salish Sea between Vancouver Island and the coast of the Vancouver Lower Mainland. Georgia Street in Downtown Vancouver is the path that connects the city to the North Shore and Whistler mountain communities. From ocean to city to mountain, sweetgeorgia is named for the connection that we create.
A place for making…
In 2005, when Felicia started the blog, she named it “sweetgeorgia” in anticipation of writing about her passion for baking bread and a dream of opening a bakery on Georgia Street in Vancouver.
The blog became a space to write about all sorts of interests (in addition to bread), including knitting, dyeing, and spinning and “sweetgeorgia” evolved into a dream about sharing the comfort that comes with craft.
It’s about more than yarn
Since I started writing about knitting and dyeing yarn in 2004, my life has changed and I have shared many aspects of it here. It’s definitely about more than just yarn.
- Business: I started the hand-dyed yarn business as a side hustle on Etsy in 2005 while simultaneously running my graphic design company.
- Creative Burnout: The massive business growth that I experienced with the yarn company led me to exhaustion and burnout in 2007. I took a one-year sabbatical during which I travelled to Fiji and London several times, visiting Central Saint Martins art university to consider studying weaving and stumbling upon Wallace+Sewell. That moment of seeing woven textiles combined with design was more significant than I realized. In 2008, I left my graphic design business to focus completely on building SweetGeorgia.
- Team SweetGeorgia: Our business exists only because of the amazing people who work in it. Our team is one of the best things about this business and life. They make work feel like play. In addition to being multicraftual makers, the team loves food. We eat together a lot and have regular potlucks at the studio.
- Studio Space: I opened my first studio space at the Watershed building in Vancouver in 2009. We moved to Foreshore at East Kent in 2013, Rand Avenue in 2020, and then to Southbridge at East Kent in 2023.
- Family: Dan and I got married in 2011 at Grouse Mountain. We became parents in 2013 with Russell and moved near Steveston Village in Richmond. In 2016, we welcomed Nina to our family. We spend our days running from the soccer pitch to the dance studio to the ski hill. Life is full and I wouldn’t have it any other way.
- Making Time: My recurring theme is the need to constantly learn, accept, and evolve with every life change. With the shifting responsibilities of being a mom and a wife plus owning and running a business, I’ve needed to remember the importance of making time to make things. It’s a simple way to honour your own needs and identity apart from the business, the family, or other responsibilities. I talk about this and aim to keep myself accountable through my Taking Back Friday series on YouTube.
